Adobe Summit 2024


Live session at Adobe Summit
Wednesday, Mar 27th 2:30 PM

NextRow Digital, a Gold Sponsor

Join us at Adobe Summit for unparalleled networking opportunities, expert insights, and live speaking sessions that will elevate your digital game to new heights.

Elevating Analytics: QuipTag and QuipSEO's Impact on Digital Strategy

As industry leaders navigate the complexities of today’s digital landscape, the effective management of web analytics emerges as a key differentiator. This session introduces QuipTag and QuipSEO, innovative tools reshaping metadata workflows within Adobe Analytics and Adobe Experience Manager (AEM). QuipTag dramatically enhances operational efficiency and data accuracy, while QuipSEO redefines SEO tag management, aligning it with analytics objectives.
Key Takeaways
  • Reduce go-to-market time by up to 80% by eliminating dependency on AEM Content Authoring for site metadata.
  • QuipTag’s role in enhancing AEM operations, with an eye on future data layer improvements.
  • Exciting developments in GenAI and LLM integration underline our commitment to continuous innovation and user-driven product enhancements.

What is QuipTag?

QuipTag is an intelligent tool that streamlines tagging management for businesses, optimizing analytics tagging on websites, cutting AEM Authoring costs by up to 55%, and improving Go-To-Market timeline by up to 80%. It offers a centralized platform for managing page-level specifications, automating updates, and ensuring consistency across websites.
With QuipTag, businesses can efficiently edit values and variables, reduce errors, and enhance collaboration among team members, simplifying the tagging process, improving data accuracy, and accelerating decision-making.

Additional Solutions

Enhanced cross-channel personalization for FinTech
Enhanced Al models for omnichannel personalization
IntegratedPDF - the PDF content intelligence solution
Smart healthcare devices in marketing
Hypercharge retail media strategies
Automation for martech data collection & privacy compliance
First-party data harmonization with WebSDK
Foundational strategies for personalization
Specialized solutions from NextRow
RADAR: Monitor your Martech health

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